Board Thread:Social/@comment-4146635-20150801043503/@comment-4146635-20150801215443

I don't think what you said makes any sense but um ok. TB2 got 7.5 million views but without DVR views I think it was 5.8.

Descendants got 6.6 million views, yay! The WATCH app got 1.4 million views, that's so cool. I'm happy for Descendants. I just really hate that people are comparing it to TB2. I mean really, Descendants was promoted like crazy. They gave it a prequel book, did TONS social media promoted, they put the cast on tons of shows, they had tons of commercials, they even made the freaking bottom Disney logo that's there during broadcasting the Descendants logo for the entire month of July! It was basically more than TBM's promotion. The difference between TBM's promotion and Descendant's is that TBM's promotion consisted of mostly just tons of commercials and features while Descendants' promotion varied, they promoted it in different forms, so it didn't seem like it was so in your face like TBM's was. Secondly, Descendants was directed by Kenny Ortega, A LEGEND, and they got a famous cast (Kristin Chenoweth who is a LEGEND and Kathy Njamy who's also really accomplished). TB2 didn't have that so of course Descendants would have done better.